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Twelve months ago Bill released “The Wild Radish Song” to raise awareness of herbicide resistance. This week he has released his next song “Carbon Resolution”.

The song aims to encourage advisers and farmers to have a conversation about how farmers can reduce green house emissions and slow global warming. The lyrics address the small changes farmers can all make, that accumulatively as an industry, could have a big impact on emissions.

This song has been a family affair in our house with son Will playing the lead guitar, daughter Alice putting the video together and Bill writing the lyrics, playing acoustic guitar and singing. It was inspired by John Butlers Revolution.

We have also embarked on a social media campaign to promote the song with Alice running a Facebook page, tweeting and releasing videos of Bill talking about the video in the two week lead up to the release.

The Facebook page www.facebook.com/TheLongPaddockProductions reach over 300 likes in the first week. As a social media extension experiment we are looking forward to seeing how far and wide the song will go. After nearly 12 months the Wild Radish Song has reached over 24000 with Bill receiving emails from across the world.

The song has been produced as part of a Carbon Extension and Outreach program to raise awareness about the agricultural sectors impact on climate change funded by the Australian Government. The Building Farmer and Advisor Knowledge in Carbon Farming Project aims to train farm advisers and improve their understanding of carbon farming.

Please share this with your friends and industry colleagues to raise awareness of carbon farming and to see how powerful social media and song can be as an extension tool! Send us your thought too.