What do we typically do in agriculture when we want to attract attention to a topic?
We data dump! We write a fact sheet or an article to publish and try to deliver as much information as we can on the issue.
If we compare this to other industries …. when they want to grab our attention they use marketing and incorporate emotional hooks to really make us notice.
Its called advertising.
Look at the latest car advertisement. Where’s the data? Sure. it’s available but to grab your attention, the marketing team has hooked into some emotional link you have to the vehicle that will make you feel good about your decision to purchase.
My husband, Bill , a farm consultant and farmer has tried a similar approach to communicate the serious issue of herbicide resistance – by using a video parody of the Gotye hit “Somebody I used to know”.
Bill has combined two very basic elements that we all relate to and enjoy, being humour and music , to alert people to an impending herbicide resistant weed issue that is on the doorstep of every farmer who has wild radish on their property.
Follow the link below …..
We would love to have your feedback on the parody! Please post your comments on the blog or email me email@example.com.
Please share the parody with your networks. The video has been produced for the Ag Excellence Alliance Social Media project funded by the Commonwealth Government’s Landcare program.
This will be my last blog for 2013, thank you for your interest and feedback during the year. I will start posting again in late January.
All the best for a wonderful Christmas and start to 2014.
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Comments on: "Grab attention with song!" (6)
Love this vid! I’m finding it hard to sing it with the original lyrics any more… it’s all become about weed control… (a bit like my life at the moment, with 8′ high gamba grass running rampant all over the place). I think it’s a wonderful and innovative way of getting a serious message across. Fantastic effort, may it spread faster than wild radish!
Love it! So clever and memorable. A fantastic rendition! I’m a fan of Gotye!Good luck with the wild radish!
Is that the paddock across the road from the house??? Scary…
No Robyn not our paddock!
thank goodness for that! 🙂 I can’t imagine Bill would let that happen, really. Fantastic that the clip is getting so many hits!
Well done, Bill. An excellent way to get in touch. By the way, may I join you on double bass for the next song/message/ad?