Practical ideas for facilitating workshops & people development

Posts tagged ‘Social Media’

Grab attention with song!

IMG_0919What do we typically do in agriculture when we want to attract attention to a topic?

We data dump! We write a fact sheet or an article to publish and try to  deliver as much information as we can on the issue.

If we compare this to other industries …. when they want to grab our attention they use marketing and incorporate emotional hooks to really make us notice.

Its called advertising.

Look at the latest car advertisement. Where’s the data? Sure. it’s available but to grab your attention, the marketing team has hooked into some emotional link you have to the vehicle that will make you feel good about your decision to purchase.

My husband, Bill , a farm consultant and farmer has tried a similar approach to communicate the serious issue of herbicide resistance – by using a video parody of the Gotye hit “Somebody I used to know”.

Bill has combined two very basic elements that we all relate to and enjoy, being  humour and music , to alert people to an impending herbicide  resistant weed issue that is on the doorstep of every farmer who has wild radish on their property.

Follow the link below …..

http://bit.ly/1h4LmPx

We would love to have your feedback on the parody! Please post your comments on the blog or email me jeanette@agconsulting.com.au.

Please share the parody with your networks. The video has been produced for the Ag Excellence Alliance Social Media project funded by the Commonwealth Government’s Landcare program.

This will be my last blog for 2013, thank you for your interest and feedback during the year. I will start posting again in late January.

All the best for a wonderful Christmas and start to 2014.

If you would like to follow my blog by email put your email address in the space on the top right hand side of the website. You will receive a confirmation email which you must acknowledge to receive the blog. 

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Do we need Extension training?

2013-04-04 16.21.18Evaluation of projects is not always done well. Good quality feedback not only provides information for reporting it also shapes the future of programs.

As part of our GRDC Extension Adoption Training and Support Program we work with Jeff Coutts and conduct regular surveys to monitor progress as well as developing case studies with participants. The information collected has assisted us to modify the content of the program and improve relevance to our audience.

Mike Roberts has been preparing the case studies for us and has put together the following article as an overview of the outcomes from our program. I thought I would share this with you as an example of an evaluation method which can  then be used to promote a program and also because we are very proud of the outcomes that are being achieved.

Rave Reviews

Are you an experienced advisor or researcher interested in practical ways to turbo charge your effectiveness in adoption, extension, evaluation and communication processes? This GRDC funded course is about to open up its fourth intake and if the rave reviews from the first three years of operation are anything to go by then you’d better be quick to apply for one of the eight places available for 2014.

This program aims to reduce the time frame from research findings becoming available to actual changes in farmer practice. Successful applicants can expect the following:

  • A three day workshop in Canberra where participants develop a comprehensive understanding of GRDC and build skills and knowledge in personality types, adoption, evaluation and extension theory and frameworks.
  • A three day field tour providing exposure to new technology and research as well as an opportunity to apply the theory discussed in Canberra.
  • Webinars to further develop skills and discuss learning and outcomes.
  • Mentoring and coaching with the project team
  • Participants will develop an action plan and apply their learnings in the field as well as mentoring a younger member of the industry.
  • An ongoing network will provide the opportunity to continue sharing skills and knowledge amongst the group post training.

Here are some comments from participants who have already completed the program:

Brendan Green is the Technical Business Development officer for Roberts Ltd based in Hobart in Tasmania.

  • After learning about the role of Social Media in the course Brendan has been instrumental in setting up 12 Facebook pages for various branches across the state. “We are having an impact from the messages we are posting. Whatever the topic, we are now able to create more awareness than we could have previously. The message is getting through to a larger number of clients and they are finding out about things that they wouldn’t necessarily know about just because of social media.”
  • After learning about communication skills Brendan reflected thathe used to “give a lot of technical information. Now it is about trying to get staff to simplify the message so it will be easier for the farmer to understand.”
  • “Success in the relationships that you build is very important. People skills are the most important things.”
  • “It is a very good program well worth the time and involvement. You will get a lot of things out of it that are very beneficial for your business.”

Bob Ronald is an agronomist employed by Landmark in Albury, NSW. He deals mainly with broadacre clients on both dryland and irrigated farms.

  • It really helped my ability to deal with my growers one on one and then as a group.”
  • “The people skills offered in the program were a major attraction. This program hit a whole lot of triggers that I had been thinking about. It’s not just about killing weeds; it is dealing with humans.

Kent Wooding is the General Manager of Agrivision Consultants based in Swan Hill in Victoria. He manages a group of 15 agronomy consultants who assist farmers with farm and paddock planning, general agronomy, implementation of weed and pest control and precision agriculture.

  • “We have often been critical of people doing research and not effectively communicating results. The course taught me that we were falling into the same trap, as we did some great research but we weren’t always getting it all out to the people where it mattered the most. We are now addressing that.”
  • After learning that not everyone has the same preferential learning style, Kent now actively varies the elements in presentations. “So if I can deliver it in several different ways then parts of it will appeal to most people.”
  • “I have changed the way I mentor staff since doing this course. I think our agronomists are now developing skills at a faster rate as a result.”
  • “The EATS program has given me a better understanding of who I am and how I can deal with people. It has certainly given me a lot of motivation and invigorated me to go out and make changes in the business. I have made some good friends as well along the way, which is good!”
  • “I have successfully established a social media strategy for the business. This was something I have been thinking about for a long time but the course gave me the information and confidence to go ahead with it.”
  • “I would say that it is valuable and a must attend!”

Felicity Turner is a private agricultural consultant and the facilitator for the MacKillop Farm Management Group in the Upper SE of South Australia.

  • “The topic on personality types and extension methodology changed the whole way I think about delivering information.”
  • Prior to attending the course, Felicity says that surveys were ‘the bane of my existence and I hated them. Where I used to do surveys just to satisfy funding bodies, I now know how to actually extract the information I need to make changes to improve the project and get better outcomes.”
  • “As a whole it has really made me re-think the way that I extend information to people. I now know that I need to look at different methods to take into account different people to try to get the message across.”
  • “I think if I had done this ten years ago I would have changed so many things. Now I look back and think gosh, what was I doing? I could have been doing it so much better!”
  • “One of the most valuable parts of the course was the chance to spend three or four days interacting with other participants on the field trip to WA. The geographical and occupational mix of the participants really added value. That is where you really learn from others and it was fantastic.”

If you are interested in the GRDC Extension, Adoption, Training and Support program or know someone who could be please contact Ag Consulting Co for more information: 

Applications close 30 October 2013

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